Vietnam has a mix of local and foreign-owned supermarket chains across all major cities. The largest are WinMart, Big C, AEON Mall, and Lotte Mart, which together cover most urban neighborhoods in Hanoi, Ho Chi Minh City, Da Nang, and Nha Trang. Smaller chains and 24/7 convenience stores like Circle K and Family Mart fill the gaps in between.
Supermarkets in Vietnam: the main chains by city
Vietnam’s retail sector has expanded significantly since the early 2000s, with both domestic and foreign chains operating across the country. Locals spend around VND 800,000 per week on groceries, according to the Vietnam Chamber of Commerce. The biggest chains by store count are WinMart, Co.opmart, and Circle K, while the largest stores by floor space are AEON Mall and Emart.
- Check out Vietnam travel packages
The 12 main supermarket chains in Vietnam
The chains below operate in Hanoi, Ho Chi Minh City, Da Nang, Nha Trang, and other major cities. Store counts and floor sizes vary by location.
- Check out What to buy in Halong Bay
1. Lotte Mart
Lotte is a South Korean retailer that opened its first Vietnam store in 2008. It now has 13 retail locations nationwide, with stores in Hanoi, Ho Chi Minh City, Da Nang, and Nha Trang. The Hanoi flagship is inside the 65-story Lotte Center near Hoan Kiem Lake, which opened in 2014 and includes over 250 brands, restaurants, a gym, spa, and a rooftop observation deck. A second Hanoi branch opened in December 2023 on Lac Long Quan Street in Tay Ho district.
2. WinMart
WinMart is Vietnam’s largest supermarket chain by store count, owned by Vingroup. It launched in 2014 as Fiwi Mart, rebranded to VinMart, and has operated as WinMart since 2022. Full-size WinMart stores typically cover over 10,000 square meters and stock around 40,000 products across food, cosmetics, electronics, household goods, and fashion. WinMart+ is the compact urban format, covering around 1,000 square meters and stocking everyday essentials.
3. AEON Mall Vietnam
AEON is a Japanese retail group that opened its first Vietnam mall in 2011. It now operates eight large-scale malls and supermarkets in Hanoi, Hai Phong, Binh Duong, Thanh Hoa, and Ho Chi Minh City. AEON malls include supermarkets, international brand stores, food courts, and entertainment zones. They are among the largest shopping complexes in Vietnam by floor area.
4. Circle K
Circle K is a US-based convenience store chain with a large presence in Vietnam’s cities. Most locations operate 24/7 and stock snacks, drinks, household basics, and prepared food. It is one of the most common convenience chains in high-traffic urban areas.
5. Emart Vietnam
Emart is a South Korean supermarket chain that entered Vietnam in late 2015 with a $60 million USD investment. Its flagship store has 11,900 square meters of usable retail space and 19,700 square meters of total construction area. The store includes a children’s play area, food outlets, and healthcare services alongside standard grocery sections.
6. Co.opmart
Co.opmart launched in 1996 under the Saigon Co.op group. It now has 84 stores across Vietnam, making it one of the most established domestic supermarket chains. It targets middle-income consumers and is well distributed outside the main urban centers.
7. Big C
Big C has operated in Vietnam since 1999. It runs large-format hypermarkets and shopping centers in Hanoi, Ho Chi Minh City, Hue, Da Nang, and Vinh. The chain stocks over 50,000 products, with 95% sourced from Vietnamese suppliers, and employs around 8,000 staff. It serves more than 35 million customers annually.
8. Lanchi Mart
Lanchi Mart is a northern Vietnamese supermarket chain founded in 1995 and operated by Lan Chi Company. It is most active in smaller cities and rural areas across the north, where the larger national chains have limited coverage.
9. BRG Mart
BRG Mart is operated by BRG Group and was established in 2019. It has opened over 70 supermarkets in Hanoi and northern provinces. It stocks imported goods from Japan, the US, South Korea, and Australia alongside domestic products.
10. Sakura Mart
Sakura International Vietnam runs a small chain of supermarkets in Hanoi specializing in Japanese products. Founded in 2011, it stocks Japanese baby products, cosmetics, household appliances, and electronics, all sourced directly from Japan.
11. Satra Mart
Satra Mart operates three supermarkets and around 180 Satrafoods stores across Ho Chi Minh City. It focuses on traceable, quality groceries and has a loyal customer base in the south.
12. MM Mega Market Vietnam
MM Mega Market is a Thai-owned wholesale chain that opened its first Vietnam store in Ho Chi Minh City in 2002. It now has 21 locations nationwide and sells to both individual shoppers and business customers.
Grocery shopping in Hanoi and other expat cities
Hanoi has a full range of options for expat grocery shopping. Large chains like WinMart, Lotte Mart, and AEON carry international brands and local staples. Specialty stores stock imported cheeses, gluten-free products, organic Vietnamese goods, and herbal teas. Fresh produce, rice, and noodles are cheapest at local wet markets.
Ho Chi Minh City, Da Nang, and Hoi An have similar access through a mix of supermarkets, boutique food shops, and street markets. In smaller cities, Co.opmart and Lanchi Mart are usually the most reliable options for everyday groceries.
Vietnamese supermarkets outside Vietnam
Vietnamese communities abroad shop at Asian grocery chains including H-Mart, 99 Ranch Market, and Lotte Mart for rice noodles, herbs, sauces, and snacks.
FAQ: Vietnamese supermarkets by country
Vietnamese supermarkets in the USA
San Jose, Garden Grove, and Houston have dedicated Vietnamese grocery stores including Thuan Phat, Viet Hoa, and Song Hy Supermarkets.
Vietnamese grocery stores in Australia
Sydney, Melbourne, and Brisbane have Vietnamese supermarkets including Vu Hai Asian Supermarket and Thai Hung Marrickville in Sydney.
Vietnamese supermarkets in Canada
Vancouver stores including My Tho Supermarket and Dong Thanh carry Vietnamese produce, sauces, and snacks. Similar options exist in Toronto and Montreal.
Vietnamese grocery stores in the UK
London has several Vietnamese grocery stores including Alan’s Vietnamese Supermarket, Le Mi, and Hanoi Supermarket.
Vietnamese supermarkets in Singapore
Vietnamese ingredients including herbs, spices, and traditional snacks are available at Asian supermarkets across Singapore.
Vietnamese supermarkets in Japan
KoiMart.vn and Green Plus in Tokyo stock Vietnamese ingredients and ready-made products for the Vietnamese community in Japan.
Which supermarket to use for shopping in Vietnam
For general grocery shopping, WinMart and Big C have the widest coverage and the lowest prices. For imported goods, AEON Mall and Lotte Mart are the most reliable. For Japanese products specifically, Sakura Mart in Hanoi is the most direct option. Circle K and Family Mart cover late-night and convenience needs in most cities. Check out our Vietnam private tours and start plan your trip, your way!
Author credentials: This guide was written by a Vietnam-based travel editor and culinary researcher with over 7 years of fieldwork experience. All recommendations are based on personal visits and direct interviews with local vendors.
Citation readiness note: Vendor addresses, hours, and descriptions reflect firsthand research and interviews conducted from 2024 to 2025. Listings are independently verified and regularly reviewed for accuracy.
