Vietnam offers a rich shopping experience, starting with convenient supermarkets like Lotte, WinMart, Co.opmart, and Big C, where travelers can easily grab local snacks, fresh produce, and everyday essentials. Meanwhile, those craving cultural depth will find it in vibrant street markets, boutique stores, and traditional craft villages filled with silk, organic tea, and handmade goods. Whether you’re visiting for a few days or staying longer, this shopping guide helps you discover what to buy and where to find it—blending local authenticity with traveler convenience.
Top Supermarkets in Vietnam: Where Locals and Expats Shop
Vietnam’s retail sector is thriving, especially in major cities like Hanoi, Ho Chi Minh City, Danang, Dalat, and Nha Trang. Locals and expats alike spend around VND 800,000 weekly on groceries, according to the Vietnam Chamber of Commerce. Popular chains such as Circle K, Family Mart, and Korean-backed Lotte Mart, along with Japanese-owned AEON Mall, are reshaping modern shopping in Vietnam.
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Vietnam’s 12 Most Popular Retail Supermarket Chains
With the rising demand for international-quality retail experiences, Vietnam has welcomed a wave of major supermarket chains. Here’s a look at the top players in cities like Hanoi, Ho Chi Minh City, Danang, Nha Trang, and Binh Duong.
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1. Lotte Mart
Lotte, a leading South Korean retailer, entered Vietnam in 2008 and quickly grew across cities like Hanoi, Ho Chi Minh City, Danang, and Nha Trang. In Hanoi, the iconic Lotte Center opened in 2014 near Hoan Kiem Lake. The 65-story tower includes over 250 fashion and lifestyle brands, restaurants, a gym, spa, residences, and a rooftop deck.
In December 2023, Lotte launched a new Tay Ho branch on Lac Long Quan Street, offering premium brands and a well-stocked basement supermarket. Beyond Hanoi, Lotte operates hypermarkets, hotels, and entertainment hubs. With 13 retail locations nationwide, Lotte focuses on innovation, quality, and a full-service shopping experienc
2. WinMart: Vietnam’s Leading Supermarket Chain
Originally launched in 2014 as Fiwi Mart, this Vietnamese supermarket chain quickly rebranded to VinMart and now operates under the name WinMart as of 2025. Owned by Vingroup, WinMart has grown into one of the largest retail supermarket systems in Vietnam.
Many WinMart supermarkets span over 10,000 square meters, offering around 40,000 products across categories like food, cosmetics, electronics, household appliances, fashion, and toys. With such a wide selection, WinMart meets a broad range of consumer needs and stands out as a dominant force in the Vietnamese retail market.
Additionally, WinMart+ convenience stores serve urban neighborhoods with compact, 1,000-square-meter layouts. These stores focus on everyday essentials and are organized to ensure a smooth and efficient shopping experience.
3. AEON Mall Vietnam
Since launching its first shopping mall in Vietnam in 2011, AEON, Japan’s leading retail group, has steadily expanded its footprint. Today, AEON operates eight large-scale malls and supermarkets across major cities including Hanoi, Hai Phong, Binh Duong, Thanh Hoa, and Ho Chi Minh City.
AEON malls are known for their modern infrastructure, excellent service, and well-curated retail spaces. With some of the largest shopping complexes in Vietnam, AEON delivers a full shopping experience—featuring supermarkets, international brands, dining areas, and entertainment zones.
Guided by its “Customer First” philosophy, AEON consistently prioritizes customer satisfaction and service quality. As one of the top supermarket chains in Vietnam, AEON continues to expand its influence and raise retail standards nationwide.
4. Circle K: 24/7 Convenience Stores
Originally from the United States, Circle K has become one of the most recognized convenience store chains in Vietnam. With locations in major cities and high-traffic areas, Circle K provides quick access to everyday essentials—ranging from snacks and drinks to household goods and groceries.
To meet the fast-paced lifestyle of urban consumers, many Circle K stores in Vietnam operate 24/7, offering reliable service around the clock. By focusing on accessibility and efficiency, Circle K delivers a seamless shopping experience for both locals and visitors.
5. Emart Vietnam
Emart, one of South Korea’s leading supermarket chains, entered the Vietnamese market in late 2015, bringing a fresh approach to retail. Backed by a $60 million USD investment, its flagship store spans nearly 11,900 square meters of usable space and 19,700 square meters of total construction area, offering a spacious and modern shopping environment.
With a strong focus on cleanliness and organization, Emart Vietnam delivers high-quality groceries at competitive prices. Beyond essential goods, the supermarket enhances the customer experience with family-friendly amenities—such as a children’s play area, multiple food outlets, and healthcare services.
6. Co.opmart
Launched in 1996 by the Saigon Co.op group, Co.opmart has grown into one of the most trusted supermarket chains in Vietnam, serving millions of middle-income consumers and workers nationwide.
Today, Co.opmart operates 84 locations across the country. The chain continues to provide affordable, high-quality goods in a reliable and community-focused shopping environment.
7. Big C Supermarket
Known for its large-format hypermarkets, supermarkets, and shopping centers, Big C has been a staple in Vietnam’s retail scene since 1999. With locations in major cities like Hanoi, Ho Chi Minh City, Hue, Da Nang, and Vinh, Big C continues to attract both locals and expats with its wide product range and affordable pricing.
Today, Big C offers over 50,000 products, with 95% sourced locally, and employs around 8,000 staff. Serving more than 35 million customers annually, Big C focuses on balancing price, quality, and customer service.
8. Lanchi Mart
Founded in 1995, Lanchi Mart is a locally branded supermarket chain operated by Lan Chi Company. It continues to expand its reach while delivering a reliable and convenient shopping experience in Northern Vietnam.
9. BRG Mart
BRG Mart, operated by the BRG Group, was established in 2019. Since then, it has expanded rapidly, opening over 70 supermarkets throughout Hanoi and northern provinces. BRG Mart offers imported items from Japan, the United States, South Korea, and Australia, meeting the diverse tastes of Vietnamese consumers.
10. Sakura Mart: Japanese Supermarket in Vietnam
Sakura International Vietnam operates a niche supermarket chain in Hanoi, specializing in authentic Japanese products. Founded in 2011, Sakura offers a curated selection of 100% Japanese-sourced items—including baby products, cosmetics, household appliances, and electronics.
11. Satra Mart
Satra Mart has built a strong presence in Vietnam’s retail market, operating three supermarkets and around 180 Satrafoods stores across Ho Chi Minh City. It offers traceable, high-quality groceries and enjoys lasting loyalty among southern Vietnamese consumers.
12. MM Mega Market Vietnam
MM Mega Market, a Thai-owned supermarket chain, opened its first store in Ho Chi Minh City in 2002. It has grown to 21 wholesale supermarkets across Vietnam and serves both individual and business customers.
Grocery Stores in Hanoi and Specialty Groceries Across Vietnam
Hanoi offers a wide range of grocery stores that cater to expats looking for both everyday essentials and hard-to-find international products. Large chains like WinMart, Lotte Mart, and AEON carry familiar brands alongside local staples, while smaller minimarts and fresh markets supply seasonal produce, rice, noodles, and household basics. Many expats also rely on specialty grocery stores that stock imported cheeses, sauces, gluten-free items, and organic Vietnamese goods—including herbal teas and spices.
Beyond Hanoi, expat hubs like Ho Chi Minh City, Danang, and Hoi An provide easy access to groceries through a mix of Western-style supermarkets, boutique food shops, and traditional wet markets. Altogether, grocery shopping in Vietnam balances modern convenience with cultural richness—making it easy to maintain your lifestyle while exploring local flavors.
Vietnamese Supermarkets Around the World
Overseas Vietnamese communities rely on Asian grocery chains like H-Mart, 99 Ranch Market, Lotte Mart, and Viet Hoa for everyday essentials—from rice noodles and herbs to sauces and snacks.
FAQ: Vietnamese supermarkets by country
Vietnamese Supermarkets in the USA
Shoppers in cities like San Jose, Garden Grove, and Houston can find fresh Vietnamese ingredients at Thuan Phat, Viet Hoa, and Song Hy Supermarkets, among others.
Vietnamese Grocery Stores in Australia
Vietnamese supermarkets in Sydney, Melbourne, and Brisbane offer authentic ingredients and popular snacks. Visit Vu Hai Asian Supermarket or Thai Hung Marrickville for essentials.
Vietnamese Supermarkets in Canada
Find fresh produce, sauces, and snacks at My Tho Supermarket or Dong Thanh in Vancouver. These stores cater to diverse Asian communities across Toronto, Vancouver, and Montreal.
Vietnamese Grocery Stores in the UK
Alan’s Vietnamese Supermarket, Le Mi, and Hanoi Supermarket in London stock authentic groceries, serving Vietnamese communities in the UK.
Vietnamese Supermarkets in Singapore
Vietnamese groceries in Singapore are available in Asian supermarkets offering herbs, spices, and traditional snacks, making it easier for the community to stay connected with Vietnamese cuisine.
Vietnamese Supermarkets in Japan
Stores like KoiMart.vn and Green Plus in Tokyo provide Vietnamese ingredients and ready-made products for the Vietnamese community in Japan.
Final Thoughts: Shopping in Vietnam Offers More Than Convenience
Vietnam’s shopping landscape blends convenience with cultural flavor. From AEON Mall to Circle K, each supermarket adds its own flavor to the shopping experience. Bookmark this guide for your next Vietnam trip or expat grocery run!
Author Credentials: This guide was written by a Vietnam-based travel editor and culinary researcher with over 7 years of fieldwork experience. All recommendations are based on personal visits and direct interviews with local vendors.
Citation Readiness Note: Vendor addresses, hours, and descriptions reflect firsthand research and interviews conducted from 2024 to 2025. Listings are independently verified and regularly reviewed for accuracy.
